Concept
In this high-caliber seminar, we show how companies can ensure success thanks to strong business development: More growth. More profitability. More motivation. More company value. Participants will learn how rapid prototyping of new business approaches and their critical evaluation works. It also shows which forms of leadership, organization and culture are required in order to be sustainably innovative.
Business development training
The innovation strategy for the successful development of the company and its business. Innovation management to build the business of tomorrow. Creating new markets, tapping into new sales, growth and profit potential.
Further training in innovation management
What does it take to be successful with innovations and technological breakthroughs?
Participants
- Managing directors, senior managers and specialists who are concerned with strategies for a successful future
- Strategists and business developers looking for innovative tools and impulses for the development of business models and the establishment of start-ups within their own group of companies
- Those responsible for central functions
Topics
Accepting the challenges
- The need for business development: necessary for survival, desirable or too dangerous?
- Which stakeholders, tools and processes promote new business models?
- Approaches for agile, dynamic business development
Making the market or being market-driven?
- Making markets is better than being driven by disruption
- New technologies for new business models
- Social and political megatrends as the basis for innovation
- Innovation leaders in the business of the future
Process accelerator for idea development
- The toolbox of consultants and science
- Schools of thought with their advantages and disadvantages
- Using process accelerators for idea development
- Using the right tool set yourself
Recognize and evaluate business ideas
- The methodology for developing new business ideas
- Evaluating business ideas, recognizing potential, filtering out the unsuitable
- The inadequacy of classic business cases: practical examples
Generating new business momentum
- Integrating expertise from all areas of the company
- The principle of creative reinforcement
- Encouraging enthusiasm for new business models
- The "winning spirit" of business development
The innovation ecosystem
- Innovative structures
- Processes that support innovation
- Agile management concepts, incentive systems and cooperation
Business innovation and corporate value
- High, sustainable growth as a driver of company value
- Business development and value enhancement