Overview

Using numerous examples, you will learn how successful companies stay one step ahead of the competition and transform business models and leadership into a new world.

Structure

Part 1: Business Development
Recognizing the digital challenge, disruption, new business models, your own digital strategy.

Part 2: Digital transformation
Accepting the digital challenge. Driving digitalization in your own company.

Digital transformation training

What is disappearing from the market? What remains? What needs to be redesigned? What are the tasks of the management in order to be able to use digitalization as an opportunity and driver of successful change?

Concept

Digitalization has become a central topic today. There is no industry that is not affected by it. Digitalization is becoming a top and central management task, as the impact on the end products and services offered as well as on marketing, sales, value chains, processes, structures and management understanding is enormous. In short, the entire company is affected and must be restructured and transformed in many areas.

Against this backdrop, managers need digital business know-how. Managers need to know where opportunities and dangers lurk, how an existing business model can be digitized or completely reinvented, which new customer needs create which markets with which revenue models. Successful digitalization also means relying on a completely different type of leadership in the future. A transformation to an agile company is required.

Participants

Board members, members of management and executives from all areas of companies for whom the change represents a major challenge
Managers and specialists who are driving or supporting digital change in the company

Topics

Business development: The company-specific challenge

The digital biotope: what's changing
The digital challenge: What is changing for individual industries
The digital threat: How disruption is destroying entire industries and how to recognize whether your own industry is affected
The digital opportunity: Whoever seizes the opportunities in time may become the new market leader
Business development as an essential part of the company's strategic direction

Digitizing the company

Best practices: The best digital business models
Analyzing your own service portfolio: Where to digitize, where not?
Networking with customers, influencers, suppliers, partners and competitors
Consequences for the corporate structure, operating model and processes
Designing the digital strategy

Digitalization of marketing, communication and sales

The switch to digital marketing
Branding and brand strategy in digital communication channels
Digital sales concepts
Multichannelling as a new sales strategy

Digital leadership: the new agility

Consequences of digitalization for the topic of "management and leadership"
Breaking down old leadership principles
The new balance between centralized management and control and decentralized agility and self-organization
The ideal leader for the digital age

General Information

Administrative Information

St. Gallen Business School
Rosenbergstrasse 36
CH-9000 St. Gallen
Phone +41 71 225 40 80
E-Mail seminars@sgbs.com
Internet www.sgbs.com

Registration

We are happy to accept your registration or application for a management seminar or program by email, post or internet.

After receiving your registration, we will send you:
- confirmation of your registration with invoice
- information on the schedule, hotel/conference center and arrival
- the room reservation form for your hotel booking
If the seminar is already fully booked, you will be informed immediately.

Information about the seminar hotels

Further information about our seminar centres and hotels can be found on the Internet: www.sgbs.com/hotel

Course fee, Hotel costs, Topics

The course fee (plus VAT, depending in which country the seminar takes place) includes includes tuition and all course material. Participants will download the seminar materials electronically from our download center shortly before the seminar. We will send you an email with a link to download them. The course fee does not include any hotel services such as overnight accommodation, breakfast, meals and the daily flat rate for the hotel or conference center. Participants must pay these directly to the hotel. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

Participants are of course free to stay overnight outside the seminar hotel. In this case, you pay only the daily flat rate charged by the hotel/conference center directly to the hotel or conference center.

The course fee is charged after registration and must be transferred no later than 6 weeks before the start of the seminar. We reserve the right to make minor changes to topics, the sequence of topics and speakers.

We as organizers have the right to move a seminar to our study center in St. Gallen for valid reasons without this justifying cancellation of registration.

Cooperation, Questionnaire

Some of our seminars are held in cooperation with other renowned institutions. The respective event partner records customer satisfaction at the end of the seminar and forwards the evaluation to the cooperation partner.

Certificate

You will receive a course certificate upon completion of the course, or in the case of a multi-part program, during the last part of the program.

Change of Booking, Postponement

A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed:

If you rebook a booked seminar or part of a seminar up to 3 months before the start, we charge a rebooking fee of CHF 400 plus VAT. If you rebook between 6 weeks and 3 months before the start of the seminar, 20% of the fees for the rebooked event must be paid. If you rebook less than 6 weeks before the start, 40% of the fee is due. If you rebook less than 2 weeks before the start of the seminar, 80% of the fee is due. In case of a later re-scheduling the entire seminar fee is forfeited. If you do not show up, the fee is forfeited without compensation. Seminars and parts of seminars not attended are forfeited.

When rebooking, there may be program changes/adjustments and overlaps. This does not entitle you to a partial refund of the seminar fee.

Cancellation, Withdrawal

Cancellation of registration (withdrawal or cancellation) is possible free of charge up to 3 months before the start of the seminar. If you cancel between 3 months and 6 weeks before the start of the seminar, 40% of the seminar fee plus VAT will be charged.

Alternatively, a replacement participant can be provided up to 14 days before the start of the seminar against payment of the rebooking fee of CHF 700 plus VAT, in accordance with the target group description.

The full seminar fee will be charged if the cancellation is made less than 30 working days before the start of the seminar.

Seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice until 2 weeks before the seminar start, without being liable for compensation for any resulting consequences.

We recommend that you either take out cancellation insurance or book your flight and hotel with a free right of withdrawal up to 10 days before the start of the seminar.

Postponement in case of danger, pandemic

We treat rebookings made due to a pandemic or an acute danger situation (terror, war) with great goodwill: We waive the usual rebooking fees. Due to the extended rebooking option, the above-mentioned “free cancellation up to 3 months before the start of the seminar” does not apply. The seminar fee, if not already paid, remains due with the value date stated in the invoice.

Dangerous situations include events such as an epidemic, a pandemic, disasters, serious political or social upheavals that pose a danger to the participants that should reasonably be avoided by postponing the event. A postponement for such reasons by St. Gallen Business School does not entitle the participant to cancel the booked seminar or program.

Insurance, Liability, Price Changes

We recommend that you take out seminar cancellation insurance with your insurance company to cover cancellation costs due to illness and other events.

Any other damage that could be directly or indirectly related to the seminar attendance, whether from accident, illness, liability, theft, cancellation of the seminar by the organizer or damage resulting from the application of the management knowledge imparted by the participants or the company commissioned by us, must also be insured or covered. We exclude any liability.

Swiss law applies and the place of jurisdiction is St. Gallen.

With the publication of a new brochure, all previous information regarding content, speakers and prices become invalid.

Valid from: 1 June 2024

St. Gallen
Business School

Digital Business Transformation