Concept
The aim of this program is to highlight the consequences of digitalization on a company's competitive position (Part 1). In addition, the findings should then be utilized in the context of the company's own strategic management (Part 2).
In Part 1, the St. Gallen Digital Strategy Program shows how the opportunities and challenges associated with digitalization can be analysed from a company's perspective and scrutinized in the best possible way.
Once you have created a digital scenario for your own company or area of responsibility, the relevant strategies usually need to be adapted. The corporate strategy, business strategies and some functional strategies need to be digitally enriched. Not infrequently, however, completely new business models are also required. (Part 2)
Participants
Entrepreneurs and executives from the top and upper management levels who are actively engaged with the opportunities of digital change.
Topics
Part 1: Digital strategy
Understanding digitalization as an opportunity
- The ability to adapt to new technologies
- Developing a spirit of adventure for modern business models
- Consequences of disruptive technologies on the existing business
- Which laws and instruments exist to recognize the displacement potential of digital changes and their impact on established businesses
New success with digital business models
- How do digital developments influence the competitive position, profitability and value of a previously successful business?
- How established companies are achieving new growth and creating new markets and major profit and value potential thanks to digital transformation
Strategic consequences
- Developing new digital strategies or enhancing existing strategies digitally?
- Digital marketing, digital sales: new opportunities for customer care, customer potential utilization and new customer acquisition
- What does digital transformation cost?
- How does it change the relevant key financial figures?
Digital Leadership
- Requirements for the new leadership
- Management and control instruments for digital change
Part 2: Strategic management
Strategy excellence
- Finding and implementing the best strategy: How to proceed?
- Steering companies and business areas in the right direction
Management quality
Anyone who manages a company or a business unit needs
- the ability to be a creative troublemaker and a driver of innovation and continuous improvement
- the ability to recognize trends and external changes at an early stage and proactively initiate the necessary adjustments.