Concept
You will learn the laws, knowledge and tools of product management. You will learn to take responsibility for the success of a product, a service, a product line or a brand:
Part 1: Integrated approach to success. 4 days.
Part 2: Social skills as a prerequisite for success. 4 days.
Part 3: Financial performance management. 4 days.
Part 4: Product management in practical application. 4 days.
New Skills for excellence in product management
This Management Course for Product managers brings new skills: For product managers who are responsible for the results of a product, product line or brand. But also for current and future product managers who are expected to support the impact of sales and distribution as a cross-divisional function.
Participants
This program is aimed at
- Product managers
- Young managers and specialists who want to prepare for a role in product management
- Top performers from marketing, sales, distribution, data analytics, service and customer management
- Specialists who want to become product managers
Topics
General Management
- Product management as a comprehensive task
- Why the qualifications and effectiveness of product managers are decisive for the success or failure of the company and its products, brands and services.
Digital market analyses
- Analyzing and understanding markets, customers and competitors
Startup concept
- Product management as a driver of internal start-up activities
- Developing new ideas for new businesses
The product and service strategy
- How to develop a convincing strategy for products, services, solutions or brands
The market and customer concept
- The definition of the relevant market
- The precise description of customers and influencers, the customer journey and the communicative and sales-related customer accessibility
- Pricing concept and pricing strategy
- Sales and distribution strategy
- Communication concept
Social skills
- The product manager as a motivator
- Personal leadership and communication behavior
Financial responsibility
The third part of the program consists of a compact program on finance and accounting, financial tasks and dealing with financial ratios:
- Costs, earnings, margins
- Calculation, pricing, conditions
- Capital expenditure and investments, profitability calculations, pay-back period
Application in practice
The final part of the program combines the success factors of product management into an integrated overall concept. A success concept is developed step by step on the basis of an exciting real-life case.