Concept
What guidelines and directives from above do management and employees need in order to perform their tasks in a goal-oriented and committed manner? Normative management has the task of
- to show the intended path into the future
- to communicate the purpose, vision and ultimate goals in a comprehensible manner
- to define the company's own values, the desired behavior and important principles and rules of the game in the way we live together internally and act externally
- to ensure that this is effectively implemented.
This program shows best practices and provides valuable impulses for those responsible for companies, divisions and subsidiaries.
Structure
| Part 1: | Normative management: specifications, guidelines and objectives for downstream management. 4 days. |
| Part 2: | Executive General Management: Leading the company into a successful future. 4 days. |
Participants
Successful, experienced managers from the top and upper management levels of renowned companies and organizations.
Topics
Part 1: Normative management
The design of the top-level guidelines:
Purpose, vision, values, sustainability, leadership principles, behavior and top objectives
Create clarity
- The interests of company owners
- Identity today and in the future
- Purpose and business mission
- Our values
- Leadership principles
- The desired behavior
- Structure guidelines
- Corporate Governance
- Compliance
- Targets for EBIT, growth, company value and reputation
- Customer-related targets
- Importance of job satisfaction and trust
- Employee-related targets
- Society, social goals, social entrepreneurship
Implement normative requirements
- Communicating and implementing normative guidelines
- Considerations on incentives and reward and sanction behavior
Part 2: Executive General Management
Management quality in line with the guidelines: the art of holistic leadership.
Strategic management
- Defend, expand and better utilize your own market positions
- Recognize growth potential
- Maintain the earning power of the core business
Business Development
- External framework conditions
- Creating new markets thanks to a focus on technology, innovation and unresolved customer problems
- Exploiting the opportunities of digitalization for new growth, new profitability and new competitive positioning
High performance thanks to structural advantages and management expertise
- Optimizing the efficiency of an entire organization
- Leadership in change: transformation and change management competence
Financial decision
- Above-average profitability
- profitability and value enhancement as a yardstick for the quality of management