Traute Kaufmann
Center of
Management Effectiveness

Concentrate on profitable or strategically important businesses:
If you have strong and profitable businesses, you should focus on them. In practice, the opposite happens: businesses that are doing well are ‘left alone’. Energy is channelled into those businesses that are not profitable; the aim is to get them up and running too.

If these are innovations and start-ups, then this is justified. But if they are poorly positioned, perennially loss-making businesses, then something is going wrong. The misallocation of resources leads to a deterioration of the core business and to endless and usually unsuccessful efforts to deal with loss-making businesses.

As the CEO and the person responsible for results, you should know whether there are any such misalignments in your company. We can help you to find and eliminate them.

‘Over 30% of activities in a company make no sense’.

Enquiries at: traute.kaufmann@sgbs.com