Concept
A company's lasting market success is always the result of skillful product management. This includes systematic market observation as well as the transformation of ideas into successful products, market positioning, early marketing and profit management right from the start.
The process underlying these activities is called "product management". Only those who are able to master this process with its internal and external interfaces more quickly and with higher quality will be able to assert themselves against competitors, overcome product crises, have the variety of variants under control, extend the life cycle of existing products and ultimately optimize returns.
This certificate course provides comprehensive training in success factors, methods and instruments of professional product management. The focus is on the core principles of market and needs-oriented design and development of products and services.
The training is based on a customer-oriented understanding of product management as an interface function between the company and the market.
Dates
There are 3 - 4 sessions per year for each seminar module. You choose the dates/locations that suit you.
Procedure
Step 1: Please let us know if you are interested in attending this St. Gallen Management School. studies@sgbs.ch or phone +41 71 225 40 80
Step 2: We will clarify with you in a telephone conversation whether the admission requirements are met.
Step 3: If so, please register with us and the study program will begin on the date of your choice, with a 4-day seminar at our Study Center in St. Gallen. Topic: The holistic St. Gallen management approach.
Seminar-Modules: You then attend the planned seminar modules, see "Topics". Each module is held 3 - 4 times a year, in CH, D or A.
Certification module: The course is completed as part of a 4-day certification module in St. Gallen. No exams, but active contribution of knowledge and your experience.
Graduation
After successfully completing the St. Gallen Product Manager School, you will receive a certificate from St. Gallen Business School. This proves that you have acquired a top-class qualification for the profession of product manager.
Participants
Junior staff, high potentials and young top performers who have been identified as talents worthy of support and who are to be qualified for a position as a product manager.
Admission
No special prior knowledge required, but: Participants must be classified by their company as particularly worthy of support.
Topics*
A total of 20 seminar/presence days, spread over 5 sessions:
- General management: The overall perspective, 4 days
Details : www.sgbs.com/e21 - Strategic Management, 4 days
- Details : www.sgbs.com/e31
- Leadership Behavior and Leadership Competence, 4 days
Details : www.sgbs.com/e52 - Business Development, Innovation, 4 days
Details : www.sgbs.com/e57 - Certification: 4-day seminar in St. Gallen. Product Management, Marketing & Sales as drivers for success in the market.
Details : www.sgbs.com/e35
* This seminar selection can be changed depending on the situation at the start event.