Concept
In this program, we show how startup management leads to new, strong and growing market positions for successful companies. Participants learn how to sustainably drive the success of the company by establishing new market positions.
St. Gallen Tools
Participants receive valuable management tools that allow them to apply the new knowledge to tasks in their own company. Among other things:
- Evaluating the quality of a market position
- Testing and evaluating a business idea
- Developing the new business concept
- Good profit margin thanks to high customer benefit
- Planning and implementing market success
Structure
Part 1: Start-up management in an established company
The common thread of general management: business idea, product range and market strategy, competitive position, marketing & sales concept, key financial figures and agile management.
Part 2: Financial success
New business and new market positions are only really interesting if they are also worthwhile from a financial perspective. To be able to assess and achieve this, knowledge of finance and accounting is required.
Participants
Managers, experts and specialists from all areas who are or will be significantly involved in the development of new businesses. Top performers who want to establish new, profitable market positions. Start-up managers and those responsible for start-ups and business development.
Topics
- How are the company's existing or dormant ideas for new business recognized and evaluated?
- How are business ideas developed to enable sustainable and profitable growth for the company?
- What principles need to be taken into account in startup management?
- Which business development and startup management tools can be used?
- Start-up management in an established company
- Step-by-step development of the new business concept
- Creating new markets
- Providing new customer benefits
- Implementation in marketing, sales and customer management
- Making the right use of market and customer potential
- Quantification, financial targets and financial results
- Turning new business into financial success
- Planning and managing cost position, growth, profit margin and EBIT