Concept
Successful companies recognize change and are themselves spearheading change. With far-reaching consequences: Digitalization requires new business models. It often also requires a new sales and distribution strategy. If you want to satisfy customer wishes in a completely different way and are looking for innovative new business ideas to do so, you often have to further develop or change your sales and distribution.
Benefit
You will learn the success principles of new business management and the necessary changes in a convincing sales and distribution concept, including new approaches to online and internet-based sales.
Participants
- managers and specialists in innovation, R&D, marketing, sales and distribution
- top performers who want to build up new businesses and successfully implement them on the market with strong sales and professional distribution.
Topics
New business for a successful future
- The drivers of change
- Your own role in the change process
Develop and evaluate business ideas
- Develop new business ideas
- Evaluate business ideas
Designing new business models
- How does a business idea develop into a business model?
- Examples and principles of success
The innovation and development strategy
- Formulating the innovation and development strategy
- Development, market preparation, market entry
- The start-up phase
Sales concept and sales strategy
- Consequences of a new business model for the sales concept
- New, additional and possibly competing sales channels
- Adaptation of the sales strategy
- Expansion of sales and distribution to create a competitive advantage for the company
Focus on customer benefits
- Customer value: The uncompromising focus on customer benefit
- More performance - higher prices: The premium strategy
Market success thanks to customer management
- Sales and distribution as a success factor for the company
- Making even better use of customer potential
- Winning non-customers
- Managing and securing customer relationships
- Active relationship management: customers win customers
- Complaint management: turning disgruntled customers into fans
- Lost customers: winning back lost customers
World class Sales
- The paramount importance of sales and distribution for market success
- Winning the competition thanks to world-class sales
- Making the sales or distribution organization more dynamic
- Further expand the impact of your own sales measures