Concept
Business acumen and entrepreneurial talent should be recognized and developed at a young age. Entrepreneurship is based on visions, business ideas and the strength to develop these into concrete service offerings and successfully implement them on the market. This business competence should be developed and strengthened early in professional life.
"Use the technological knowledge advantage of the younger generation to recognize new business models!"
Participants
High potentials and young professionals who want to qualify for a further career in the company.
Topics
Develop, present and implement business ideas
Dynamic companies use the knowledge and ideas of their employees. Everyone is encouraged to contribute good ideas, suggestions for improvement and new business ideas.
When it comes to minor ideas for improvement and process optimization, the "ideas mailbox" provided for this purpose is perfectly adequate. However, when it comes to conveying a business idea with potential for new business, growth and new profit potential from the bottom of the hierarchy to the decision-makers, more is needed: a professionally prepared business case and a precise and concise decision paper. The decision-makers of a company are naturally faced with the question of whether it should be the task of junior staff to deal with the topic of business development and new business creation. However, digitalization, the Internet and social media are increasingly leading to a clear answer here: only those who understand the technologies and use them themselves can identify opportunities and develop business ideas regardless of experience and hierarchical position. The constant technological change therefore gives young people a knowledge advantage over - most - established managers. This is why a company would do well to "tap into" the creative and idea potential of young high performers.
This is a great opportunity for you as a young manager. You need to learn what it takes to package ideas into a concept in such a way that executives become curious and are ultimately willing to make resources available for something new. Above all, however, they must also learn how, once the project to build a new business has been approved, the start-up can be skillfully developed towards market entry, market development and market success.
In these 4 days you will therefore learn:
- Develop and evaluate ideas for new businesses
- Develop a professional concept for a new business idea
- To work out a business development project
- The success factors to bring the approved start-up to market maturity and launch
- Consider the success mechanisms for a profitable new business
