Concept
This program introduces promising early career employees to the tools of effective general management and marketing. Participants will get an overall view of their tasks in the company. They learn how to analyze business tasks. They learn how to develop business ideas and turn them into strong business plans. They learn, how to turn good ideas into sustainable business activities, by doing integrative exercises and real life cases.
But this program also helps establish mutual respect between executives and their potential future managers:
- It shows junior talent how overall management of a company functions and what it means to bear responsibility for result-achievement
- It reveals their entrepreneurial talent and shows if they have business in their blood
- It helps identifying preferences in the career planning for future managers, and what business activities they are enthused about
Topics
The persuasive Marketing Concept
- How to develop a marketing concept
- What you need to watch out for in particular
Understanding the Company
- The parts and how they interact
- The existing business model
- Principles behind result-achievement and success
- Holistic corporate management
The Business Environment and its Dynamics
- Market and rules governing the marketplace
- Customers, demand, industries and the business framework
- Competition and competitor behavior
- Stakeholder groups
- External changes and the art of permanent development and adaptation
Customer Benefits
- Always try to increase the benefits you off er the customer
- How to create new markets with new business ideas
- Success with your core business
- How to develop business with a promising future using customer demands and new technologies
Strategic Management
- The importance of strategic management
- Principles and methods
- Implementing in your own area
Financial Management
- Planning and budgeting
- Key-performance indicators and targets
- The effect your actions have on financial results
Marketing
- Understanding marketing as a concept
- Marketing tools
- The building blocks of effective marketing
- Classic and digital marketing concepts
- Planning and achieving success in the marketplace
Sales and Distribution
- Customer management
- Developing and optimizing the sales process
- Optimizing and expanding existing distribution channels
- Internet, online shop, marketplace – having success with digital sales