Concept
This program introduces promising early career employees to the tools of effective general management and marketing. Participants will get an overall view of their tasks in the company. They learn how to analyze business tasks. They learn how to develop business ideas and turn them into strong business plans. They learn, how to turn good ideas into sustainable business activities, by doing integrative exercises and real life cases.
But this program also helps establish mutual respect between executives and their potential future managers:
- It shows junior talent how overall management of a company functions and what it means to bear responsibility for result-achievement
- It reveals their entrepreneurial talent and shows if they have business in their blood
- It helps identifying preferences in the career planning for future managers, and what business activities they are enthused about
Topics
The persuasive Marketing Concept
- How to develop a marketing concept
- What you need to watch out for in particular
Understanding the Company
- The parts and how they interact
- The existing business model
- Principles behind result-achievement and success
- Holistic corporate management
The Business Environment and its Dynamics
- Market and rules governing the marketplace
- Customers, demand, industries and the business framework
- Competition and competitor behavior
- Stakeholder groups
- External changes and the art of permanent development and adaptation
Customer Benefits
- Always try to increase the benefits you off er the customer
- How to create new markets with new business ideas
- Success with your core business
- How to develop business with a promising future using customer demands and new technologies
Strategic Management
- The importance of strategic management
- Principles and methods
- Implementing in your own area
Financial Management
- Planning and budgeting
- Key-performance indicators and targets
- The effect your actions have on financial results
Marketing
- Understanding marketing as a concept
- Marketing tools
- The building blocks of effective marketing
- Classic and digital marketing concepts
- Planning and achieving success in the marketplace
Sales and Distribution
- Customer management
- Developing and optimizing the sales process
- Optimizing and expanding existing distribution channels
- Internet, online shop, marketplace – having success with digital sales
General Information
Administrative Information
St. Gallen Business School
Rosenbergstrasse 36
CH-9000 St. Gallen
Phone +41 71 225 40 80
E-Mail seminars@sgbs.com
Internet www.sgbs.com
Registration
We are happy to accept your registration or application for a management seminar or program by email, post or internet.
After receiving your registration, we will send you:
- confirmation of your registration with invoice
- information on the schedule, hotel/conference center and arrival
- the room reservation form for your hotel booking
If the seminar is already fully booked, you will be informed immediately.
Information about the seminar hotels
Further information about our seminar centres and hotels can be found on the Internet: www.sgbs.com/hotel
Course fee, Hotel costs, Topics
The course fee (plus VAT, depending in which country the seminar takes place) includes includes tuition and all course material. Participants will download the seminar materials electronically from our download center shortly before the seminar. We will send you an email with a link to download them. The course fee does not include any hotel services such as overnight accommodation, breakfast, meals and the daily flat rate for the hotel or conference center. Participants must pay these directly to the hotel. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.
Participants are of course free to stay overnight outside the seminar hotel. In this case, you pay only the daily flat rate charged by the hotel/conference center directly to the hotel or conference center.
The course fee is charged after registration and must be transferred no later than 6 weeks before the start of the seminar. We reserve the right to make minor changes to topics, the sequence of topics and speakers.
We as organizers have the right to move a seminar to our study center in St. Gallen for valid reasons without this justifying cancellation of registration.
Cooperation, Questionnaire
Some of our seminars are held in cooperation with other renowned institutions. The respective event partner records customer satisfaction at the end of the seminar and forwards the evaluation to the cooperation partner.
Certificate
You will receive a course certificate upon completion of the course, or in the case of a multi-part program, during the last part of the program.
Change of Booking, Postponement
A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed:
If you rebook a booked seminar or part of a seminar up to 3 months before the start, we charge a rebooking fee of CHF 400 plus VAT. If you rebook between 6 weeks and 3 months before the start of the seminar, 20% of the fees for the rebooked event must be paid. If you rebook less than 6 weeks before the start, 40% of the fee is due. If you rebook less than 2 weeks before the start of the seminar, 80% of the fee is due. In case of a later re-scheduling the entire seminar fee is forfeited. If you do not show up, the fee is forfeited without compensation. Seminars and parts of seminars not attended are forfeited.
When rebooking, there may be program changes/adjustments and overlaps. This does not entitle you to a partial refund of the seminar fee.
Cancellation, Withdrawal
Cancellation of registration (withdrawal or cancellation) is possible free of charge up to 3 months before the start of the seminar. If you cancel between 3 months and 6 weeks before the start of the seminar, 40% of the seminar fee plus VAT will be charged.
Alternatively, a replacement participant can be provided up to 14 days before the start of the seminar against payment of the rebooking fee of CHF 700 plus VAT, in accordance with the target group description.
The full seminar fee will be charged if the cancellation is made less than 30 working days before the start of the seminar.
Seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice until 2 weeks before the seminar start, without being liable for compensation for any resulting consequences.
We recommend that you either take out cancellation insurance or book your flight and hotel with a free right of withdrawal up to 10 days before the start of the seminar.
Postponement in case of danger, pandemic
We treat rebookings made due to a pandemic or an acute danger situation (terror, war) with great goodwill: We waive the usual rebooking fees. Due to the extended rebooking option, the above-mentioned “free cancellation up to 3 months before the start of the seminar” does not apply. The seminar fee, if not already paid, remains due with the value date stated in the invoice.
Dangerous situations include events such as an epidemic, a pandemic, disasters, serious political or social upheavals that pose a danger to the participants that should reasonably be avoided by postponing the event. A postponement for such reasons by St. Gallen Business School does not entitle the participant to cancel the booked seminar or program.
Insurance, Liability, Price Changes
We recommend that you take out seminar cancellation insurance with your insurance company to cover cancellation costs due to illness and other events.
Any other damage that could be directly or indirectly related to the seminar attendance, whether from accident, illness, liability, theft, cancellation of the seminar by the organizer or damage resulting from the application of the management knowledge imparted by the participants or the company commissioned by us, must also be insured or covered. We exclude any liability.
Swiss law applies and the place of jurisdiction is St. Gallen.
With the publication of a new brochure, all previous information regarding content, speakers and prices become invalid.
Valid from: 1 June 2024