Concept
General management means seeing the big picture, understanding it in the best possible way and steering it towards sustainable success. How can managers from divisions and departments make their own contribution to the success of the company as a whole?
Participants
- Managers and key employees who need a comprehensive overall view of the optimal functioning of a company and want to make their own contribution to this
- Functional managers and specialists who have not yet received systematic training in general management
- High Potentials who want to prepare themselves for a new, responsible role
- Specialists. who want to enlarge their existing business management knowledge in an intensive form
Topics
General Management
- Acting holistically and sustainably
- The St. Gallen management approach
- The interrelationships of corporate management
Strategy to secure the future
- Analyze core competencies and existing businesses professionally
- Recognize new businesses, opportunities and future markets in good time, make possible technological changes predictable
- Develop and evaluate effective ideas and strategies using suitable tools: What works, what doesn't?
- Business models in the digital world
The optimal structure
- Organizational principles that promote efficiency and effectiveness: New models, new leadership
- Procedure for structuring business and forming business units, dynamizing central functions
- Virtual structures as growth accelerators?
Market success and sales strength
- Market analysis, market size and market potentials
- Customers, purchase decision processes
- The customer journey: points of contact in the customer process
- Customer management: instruments and principles
- Marketing concept and marketing instruments, marketing toolbox
- Digital sales channels
Motivation and performance
- Showing initiative, taking responsibility
- Agility: making suggestions, developing ideas
- Behaving in an entrepreneurial manner
- Your own role in the team and in projects