Concept
A company's lasting market success is always the result of skillful product management. This includes systematic market observation as well as the transformation of ideas into successful products, market positioning, early marketing and profit management right from the start.
The process underlying these activities is called "product management". Only those who are able to master this process with its internal and external interfaces more quickly and with higher quality will be able to assert themselves against competitors, overcome product crises, have the variety of variants under control, extend the life cycle of existing products and ultimately optimize returns.
This certificate course provides comprehensive training in success factors, methods and instruments of professional product management. The focus is on the core principles of market and needs-oriented design and development of products and services.
The training is based on a customer-oriented understanding of product management as an interface function between the company and the market.
Dates
There are 3 - 4 sessions per year for each seminar module. You choose the dates/locations that suit you.
Procedure
Step 1: Please let us know if you are interested in attending this St. Gallen Management School. studies@sgbs.ch or phone +41 71 225 40 80
Step 2: We will clarify with you in a telephone conversation whether the admission requirements are met.
Step 3: If so, please register with us and the study program will begin on the date of your choice, with a 4-day seminar at our Study Center in St. Gallen. Topic: The holistic St. Gallen management approach.
Seminar-Modules: You then attend the planned seminar modules, see "Topics". Each module is held 3 - 4 times a year, in CH, D or A.
Certification module: The course is completed as part of a 4-day certification module in St. Gallen. No exams, but active contribution of knowledge and your experience.
Graduation
After successfully completing the St. Gallen Product Manager School, you will receive a certificate from St. Gallen Business School. This proves that you have acquired a top-class qualification for the profession of product manager.
Participants
Junior staff, high potentials and young top performers who have been identified as talents worthy of support and who are to be qualified for a position as a product manager.
Admission
No special prior knowledge required, but: Participants must be classified by their company as particularly worthy of support.
Topics*
A total of 20 seminar/presence days, spread over 5 sessions:
- General management: The overall perspective, 4 days
Details : www.sgbs.com/e21 - Strategic Management, 4 days
- Details : www.sgbs.com/e31
- Leadership Behavior and Leadership Competence, 4 days
Details : www.sgbs.com/e52 - Business Development, Innovation, 4 days
Details : www.sgbs.com/e57 - Certification: 4-day seminar in St. Gallen. Product Management, Marketing & Sales as drivers for success in the market.
Details : www.sgbs.com/e35
* This seminar selection can be changed depending on the situation at the start event.
General Information
Registration, administration, admission
Office
St. Gallen Business School
St. Gallen Practical Studies
Rosenbergstrasse 36
CH-9000 St. Gallen
Phone: +41 71 225 40 80
Internet: www.sgbs.com/practicalstudies
E-Mail: practicalstudies@sgbs.com
Study advice, Registration
Our study directors are available to provide you with detailed information and answer questions about admission to the individual degree programs by phone or in person. Registration takes place online at www.sgbs.com/practicalstudies .
Approval procedure
Before you submit your written application, you are welcome to speak to one of our directors of studies by phone to clarify whether the requirements for admission are met. To register, use the registration card in the brochure or register online at www.sgbs.ch. You will then receive an application form, which you must fill out and submit to the director of studies in our office. After you submit your application, you will be informed in writing of the decision on definitive admission and the next steps within a few days.
Study plan and start of studies
The start of the course is the day of written confirmation of definitive admission. After that, the individual study plan is drawn up. We will provide you with working documents and electronic tools, which you fill out and return to us. In a subsequent telephone conversation, we will then clarify which special skills and learning in-depths you want to acquire or achieve with the ‘St. Gallen Practical Study for Managers’. From this, we will develop the individual study plan with you, including all the activities, studies and seminar modules, project work, colloquium, as well as the dates and locations. The individual scheduling situation will be taken into account - as far as the study regulations allow.
Tuition fee
The tuition fee (plus statutory VAT) includes the costs for the study modules in St. Gallen, seminar attendance, colloquiums, electronic seminar documents, assessment of project work and ongoing support. Not included are all hotel services (accommodation, meals, daily rates for hotels or seminar centers) that are incurred as part of the seminar and colloquium attendance. These are to be paid directly by the participants at the respective event location. The tuition fee can be paid in 2 or 3 installments.
All tuition fees can be charged and paid in euros at the current daily rate upon request.
Hotels, Seminar Centers
Some of the seminars and colloquia take place directly on site at the St. Gallen Business School or in hotels carefully selected by us. Participants benefit from seminar package. Hotel reservations are made by the participants themselves. You will receive detailed hotel information with the registration confirmation. The hotels invoice participants individually. The daily flat rate for the conference centers in St. Gallen, London and Boston is invoiced to participants in advance by the St. Gallen Business School and forwarded to the conference center.
Rebookings of Seminar-Modules
Rebookings of individual seminars, colloquia and study modules are possible up to 3 times in total, each up to 4 weeks before the corresponding date, without a rebooking fee. From the 4th rebooking, a rebooking fee of CHF 400.- per rebooking is due. The Certified Experts degree should normally be completed within 9 - 12 months; in justified exceptional cases, the study period can be extended by a maximum of 6 months. Services not completed and claimed by then expire without compensation. At the St. Gallen Management Schools, a study period of 9 - 18 months should normally be aimed for; in justified exceptional cases, the study period can be extended by a maximum of 9 months. Services not completed and claimed by then expire without compensation.
Withdrawal, cancellation, annulment of the Study Program
Cancellation of a registration is possible free of charge up to 2 months before the start of the Study Program. If you withdraw between 2 months before the start of the course and 2 months after the start of the course, you must pay the first instalment (33% of the tuition fee). If you withdraw between 2 months and 5 months after the start of the course, you must also pay the second instalment (33% of the tuition fee). If you withdraw more than5 months after the start of the course, you must pay the full tuition fee. The start of the program begins either with the development of the individual study plan (in the Certified Expert line) or with the 4-day start seminar in St. Gallen on the topic of the holistic St. Gallen management approach ( St. Gallen Schools, St. Gallen Certificate Programs).
Awarding of the Certified Expert St. Gallen or final certificate
The awards ceremony takes place as part of a final module in St. Gallen.
Cancellation insurance
We recommend that you take out cancellation insurance with your insurance company to cover cancellation costs due to illness and other events.
Internet – Download
You have the option of viewing our entire seminar and study program or downloading it to your computer at www.sgbs.com/downloads .
Upgrade to academic studies
At www.sgbs.com/upgrade you will find a description of the upgrade from the St. Gallen practical course to the academic course. As a graduate of the SGBS Certified Executive Management Expert, you can, under certain conditions, apply for an accredited Executive MBA in General Management course, which can be completed in a further 1 to 2 semesters while working. We would be happy to inform you about the separate admission and study requirements for these academic programs EMBA Executive MBA.
