Concept
Your commitment
- 25 attendance days, at least 8 of them in St. Gallen
- Independent of location: Work on the practical project. Step-by-step development of a start-up project: idea, evaluation, business case, strategy, marketing concept, financing, human resources, structure and processes, implementation.
Your benefit
You are between 26 and 39 years old and belong to the group of young professionals who are to be prepared for an extended management and leadership role. You want to consciously think outside the box and learn from the best - even outside your industry.
With up-to-date management knowledge and the corresponding tools, entrepreneurial talents are honed and developed in 6 modules of 4 days each.
Modules, procedure
Start of the program
4 days in St. Gallen: The St. Gallen Management Concept
Management knowledge for juniors
Part 1:
Marketing, customer benefits and competitive positioning
Part 2:
General Management. From the business idea to success
Part 3:
Finance & Accounting
Part 4:
Team behavior, communication and leadership
Online modules: voluntary
Online modules to work on best practice and practical cases.
Project work: 3 months
Accompanied by our Director of Studies, you will write a project paper on a practical topic.
Colloquium, Defensio: 1 day
At the colloquium in St. Gallen, you will defend your work against critical scrutiny.
Award
Award of the SGBS Certified Junior Expert St. Gallen by the St. Gallen Business School.
Participants
Professionals and specialists who wish to complete a non-academic practical course in management.
Admission
Performance-oriented junior staff, junior managers and talents with and without a college or university degree.
Topics
Customer-oriented management
Marketing, customer benefit and competitive orientation: what really makes companies successful.
General management, strategy and start-up management
Finding, evaluating and developing a business idea. Developing a promising business case.
Financial basics
Understanding financial relationships, knowing key financial figures. Planning, budgeting and managing financial results.
Leadership, communication, team
Personal behavior in the team. Winning communication. First Leadership.
Application module
Application of what has been learned to a specific practical project, interactive.
Presentation
Presentation of the practical work as part of a colloquium. Evaluation of the work Pass/Fail. Follow-up, if necessary.
Award of certificate
Award of the SGBS Certified Junior Management Expert St. Gallen.