Concept
Participants in the St. Gallen business administration course want to gain a compact, practice-oriented overview of business administration in a short space of time. Business and commercial knowledge, management knowledge and a comprehensive understanding of operational relationships are important in order to achieve challenging goals for yourself and for the company.
The program begins with a clear presentation of corporate management, strategic management, marketing and customer management. The focus of the program then lies on the topics of finance and accounting and management with financial indicators. No major prior knowledge is necessary.
Business Administration
This business administration seminar supports the understanding of business administration and helps to bring yourself to a good level in the numerical range of tasks involved in a management position.
The business administration course creates the basis for any subsequent in-depth study of financial management.
Participants
- Managers, project managers and staff members without significant business training
- Department heads and practitioners from technical or commercial areas
- Technicians, lawyers, engineers and natural scientists who need to draw on new or increasing levels of management knowledge
- Employees who are designated for a new role with increased management responsibility.
Topics
Business Administration and Holistic Management
- The St. Gallen understanding of business administration: overview, parts, connections
- The economic logic of corporate management
- Thinking in overall contexts
Strategy and Marketing
- Basic strategic concepts that apply to all industries
- Individual elements of a contemporary marketing concept
- Product cycles, speed of innovation, product range planning, new digital markets
Focus on results
- Your own role in the team, in the department, in the company
- The new agility: What does this mean for you personally
- Mobilize your own performance reserves
Basics of financial management & controlling
- Mastering the key financial variables
- Overview of the concept and instruments of financial management
Balance sheet and income statement
- Analyze, understand and evaluate balance sheets and income statements
- Key performance indicator systems as instruments for identifying the need for action
Financial planning and control
- Preparation of budgets and goal-oriented results planning
- Dealing with deviations
- The management profit and loss account
- Check figures from controlling
- Cost accounting and calculation
- When do investments pay off?
- Confidently substantiate decision requests
- Financing instruments
