Concept
Tomorrow's success begins with today's innovation efforts. Innovation and start-up management works on solutions and market positions for the future. New business models should establish new markets and open up new earnings potential.
In this program, you will go through the process from the initial business idea to the development and market launch concept ready for a decision. You will learn how to turn an idea into a new product or service that either supports the existing core business or establishes completely new business areas.
You can find a detailed description of this seminar at www.sgbs.com/e00
Graduation
St. Gallen Startup Certificate of the St. Gallen Business School
Seminar plus Certificate
Successful startup management:
4 seminar days as part 1. followed by the certification program at our study center in St. Gallen. 4 days
Participants
The composition of the participants results from the topic: desire to learn knowledge, ideas and impulses about the success principles of startup management. For all those who are committed to the success of innovations, new business ideas and start-up businesses.
Graduation
Participants who actively participate in and contribute to the seminar and the certification program (part 2) earn the 'St. Gallen Startup Certificate' from St. Gallen Business School.
This also gives them access to various upgrades as part of the St. Gallen Study pyramid: from Seminar to EMBA.
Admission
At least 2 years of practical experience and involvement in one of the areas of innovation, new business models, start-up management, future projects.
Modules
Part 1: Startup-Management-Seminar
Digital and technological changes are creating the basis for business that did not previously exist in this form: New markets are emerging. Customer needs can be satisfied in a completely different way. All this with lean structures, efficient processes, clever algorithms, effective data and often - compared to the previous business - incredible profit margins. Why should a successful company leave this field to new competitors and young entrepreneurs? Why wait until your own business is displaced by disruptive business models from new providers? How to proceed?
Part 2: Certification program
Part 2 is an application seminar in St. Gallen, which is based on the findings of New Learning:
- Deepening the knowledge
- Application of knowledge
- Interdisciplinary composition
- Integration of the topic into the overall context of successful corporate management
- Active learning
- Active engagement in small groups