Concept
This programme shows correlations and provides a framework for successful management. It provides you with tools, methods and personal behaviours to successfully master this major management task.
Participants
- High performers from all areas who want to prepare for a role with increased and comprehensive responsibility
- Those responsible for profit centres and business units who already perform this function but want to acquire additional impetus and skills through this intensive program
- Those responsible for cost and profit centres
- Current and future managers responsible for business units, customer groups, product groups, large projects
Topics
Good management - success as a manager
- The holistic St. Gallen management approach
- The basic model of good and correct management
Normative guidelines
- Realising the purpose, mission, vision and values of the company in your own area
- The importance of rules of the game: desired corporate culture, lived leadership behaviour
- The importance of trust, compliance, responsibility for society and the environment
- Appreciation and empathy in employee management
- The right dose of agility and self-organisation as a prerequisite for dynamism, customer proximity and entrepreneurship in the company
Principles of success in strategic management
- Principle of success: Attractive, growing and profitable markets
- Principle of success: Understanding and redefining the logic of the industry
- Principle of success: The right positioning in the competitive environment
- Today's business: defend, expand, optimise
- The business of the future
Innovation, New business models
- How new technologies can destroy old business models
- Growth with new businesses
Marketing, sales and customer management
- Translating strategies into marketing concepts
- Customer management, key account management
Leadership, leadership behavior
- Personal leadership skills
- Agility and action competence
- Personal communication behaviour
The financial management task
- Systematics of financial management
- The tasks: Planning, budgeting, delivering results
- Which results: The financial key figures
- Understanding controlling data
- Creating investment proposals