Concept
The tasks of a CEO or member of the management board are extremely multifaceted and complex. Practice and science are trying to provide ever better, more refined instruments and findings. The concept of this modern, demanding course is to present these in a condensed and concentrated form and to deepen them using numerous examples from corporate practice.
Structure:
This program supports the success of executives with overall responsibility in the areas of business development and, in particular, financial management.
Participants
- CEOs, members of the management, managing directors
- Senior executives who want to prepare for a C-level position
Topics
The future of the company
- The responsibility of top management for the sustainable success of the company
- The definition of success: customer value, shareholder value, responsibility for employees, social benefit or …?
Strategic Management
- Do good strategies ensure the success of the company?
- But what are good strategies?
- What course must top management set?
- Instruments, Methods, Effects
- Best Practices: Leveraging Experience: Strategic Management
Business Development
- Recognizing the business of the future
- Determine new customer benefits for future profit, growth and value potential
- Using the possibilities of new technologies for completely new business models
- Business Development as an Investment in the Future: Using Best Practices
Organizational Fitness
- Shaping the high-performance organization and aligning it for the future
- Competitive advantages thanks to agility and lean management
- Advantages and Disadvantages of Virtual Structures and Small Operating Networks
Financial Decision-Making
- Financial Tools for CEOs
- Assessing the balance sheet and income statement
- Planning and budgeting
- Strategic Controlling
Earnings improvement programs
- The profit potential of a business
- The levers for improving results
- Increase in profit and return
- Cash flow, free cash flow
Financing
- The optimal financial structure
- Value Chain Intelligence to optimize capital deployment
- investment calculations for new business models
- Business plans: This is what top managers and investors demand
Value creation, value management
- Creating market value, EVA
- value-enhancing strategies
- Increase value through portfolio optimization, realize values