Concept
Every successful new business is the result of an entrepreneurial effort. It has to be achieved in many places: By the responsible "startup managers", but also by the established colleagues who are expected to support the new with their full strength.
In this program, you will learn how to direct the innovative power of the company towards promising new business projects. You will learn the procedure, the success factors, the management tools and the personal management tasks required to turn a good business idea into a business that leads to growth, profitability and company value.
Structure
| Part 1: | Startup-Management |
| Part 2: | Success on the market thanks to strategic customer management and sales and distribution expertise. |
Participants
- managers who are responsible for the successful development of a new business or could come into this position
- specialists, those responsible for innovation projects and employees who want to contribute to the development of a new business
Topics
Establish new business in the company
- What does it take to turn a good idea into a successful new business?
- Principles, scientific knowledge, practical experience
Start-up management in an established company
- How promising ideas are developed
- How feasibility, chance of realization and risk of flop are assessed
New customer benefits
- Why something new is only really successful if customers are offered massively increased customer benefits
- But who is "the customer"?
- The networked representation of the "customer system"
The innovation-friendly organization
- Shaping an innovation-friendly corporate culture
- Promoting creativity, agility, drive and entrepreneurship
- Leadership principles that support innovation
- Allow mistakes, learn from mistakes
- Test, experiment, learn and utilize learning effects with a "doer quality"
- Circumvent implementation barriers, because: Innovation is time-critical.
Implementing new business on the market
- How the new displaces the old: empirical laws
- Resistance to the new: a problem for innovation?
- Are the company's traditional marketing and sales channels sufficient?
- Marketing, sales and distribution put to the test
- Digital communication, digital marketing, digital sales, online and alternative market cultivation: supplement or completely new marketing strategy?