Concept
Digitalization, the internet, new media, artificial intelligence, automation: a multitude of developments enable companies to develop new business models and offer a very special customer benefit in a completely new way. Ideas become business models; business models become start-ups. Start-ups give rise to new growth. New business areas with high profitability and great future prospects are created. Management must allow this process to take place, actively promote it, appoint the right people and allocate resources. The "young entrepreneurs in the established company" must learn to combine their creative power with the strength of the established core business.
4 subject areas
Recognizing market opportunities, developing a business idea, developing a business case, planning key financial figures
Disruption, new technologies and new business models
- How technological innovation creates new market opportunities
- What does disruption mean for the existing core business of today's market leaders?
- What opportunities do they have to digitize and thus defend their traditional business model?
- Innovation of the existing or completely new business model: preserving the good while building the business of the future
Market gaps and new opportunities
- Customer needs and customer benefits as the basis for innovation success
- Unmet need: Where is there room for a significant improvement in customer benefit?
- Digital quality leap: Where and how can digital concepts provide significant added value and massively enrich existing business models with benefits?
- Digital breakthrough: Where and how can services with customer benefits that were previously unthinkable become possible?
Achieving financial results
Of course, innovations and start-ups also require financial planning. It involves significantly more risks than with a long-established business. Typical problems:
- The planned investments are not sufficient
- The actual costs are much higher than the planned costs
- The available capital is not sufficient to get through the lean period to break-even
- Financing growth requires much more money than expected
- How is healthy profitability planned and managed?
Participants
The composition of the participants is determined by the topic, not by their hierarchical position in the company. A young general manager or an entrepreneur is just as welcome as a high potential or an internet entrepreneur. What they all have in common is the desire to acquire knowledge, ideas and impulses about the principles of successful startup management.