Concept
Your commitment
- 23 attendance days, at least 8 of them in St. Gallen
- Combination of study modules and seminar modules
- 5 seminar modules, in CH or D
- On request, individual seminars can also be completed as live online events
- A project paper on a relevant marketing topic, 20 - 30 pages
- Online modules on a voluntary basis
- Presentation of the project work
- Compressed knowledge plus directly applicable tools from the St. Gallen management consultancy
- Use of the impulses for the personal master plan: What to implement and how?
Your benefit
- you will learn how to create marketing concepts and implement them successfully in sales and customer management.
- you will learn how to use marketing tools to expand your market success.
- by acquiring the SGBS Certified Marketing Expert St. Gallen, you will qualify for a more advanced role in marketing.
Upgrade
Later upgrade to the Executive MBA, see sgbs.com/upgrade
Modules, procedure
Competence profile
What competencies and skills do you need for your professional future?
Marketing Model : 4 days in St. Gallen
Marketing as a holistic model, with a focus on differentiation and customer benefit.
Management seminars
Seminar 1: Innovation and new business
Seminar 2: Successful Marketing
Seminar 3: General Management & Strategy
Seminar 4: Leadership & Personality
Seminar 5: Application and certification
Online modules: optional
Online modules to work on best practice and practical cases.
Project work: 3 months
Accompanied by our Director of Studies, you will write a project paper on a key topic from your industry.
Colloquium, defensio: 1 day
At the colloquium in St. Gallen, you will defend your work against critical scrutiny.
Implementation and award ceremony
Final event with personal master plan and award of the SGBS Certified Marketing Expert St. Gallen.
Participants
Specialists and managers from marketing and marketing-related areas who need practical marketing knowledge and want to demonstrate their skills with the SGBS Certified Marketing Expert St. Gallen.
Admission
Top performers from all areas with at least 3 years of practical experience.
Topics
Individual competence analysis
What major challenges does the future hold? What does this mean for your personal skills?
St. Gallen management approach
Tasks, instruments and results of effective marketing as part of holistic management.
Successful marketing
From market analysis to market success. The building blocks of classic and digital marketing. sgbs.com/e97
Innovation and new business
Business development to secure growth and success. sgbs.com/e57
General Management & Strategy
Two success factors in corporate management: holistic thinking and the best possible strategy. sgbs.com/e21
Leadership & Personality
Leadership skills and leadership in challenging situations. sgbs.com/e52
Master plan, award of certificate
Implementation workshop at our campus in St. Gallen. Followed by the awarding of the SGBS Certified Marketing Expert St. Gallen certificate from St. Gallen Business School.