Concept
Your commitment
- 23 attendance days, at least 8 of them in St. Gallen
- Combination of study modules and seminar modules
- 5 seminar modules, in CH or D
- On request, individual seminars can also be completed as live online events
- A project paper on a relevant marketing topic, 20 - 30 pages
- Online modules on a voluntary basis
- Presentation of the project work
- Compressed knowledge plus directly applicable tools from the St. Gallen management consultancy
- Use of the impulses for the personal master plan: What to implement and how?
Your benefit
- you will learn how to create marketing concepts and implement them successfully in sales and customer management.
- you will learn how to use marketing tools to expand your market success.
- by acquiring the SGBS Certified Marketing Expert St. Gallen, you will qualify for a more advanced role in marketing.
Upgrade
Later upgrade to the Executive MBA, see sgbs.com/upgrade
Modules, procedure
Competence profile
What competencies and skills do you need for your professional future?
Marketing Model : 4 days in St. Gallen
Marketing as a holistic model, with a focus on differentiation and customer benefit.
Management seminars
Seminar 1: Innovation and new business
Seminar 2: Successful Marketing
Seminar 3: General Management & Strategy
Seminar 4: Leadership & Personality
Seminar 5: Application and certification
Online modules: optional
Online modules to work on best practice and practical cases.
Project work: 3 months
Accompanied by our Director of Studies, you will write a project paper on a key topic from your industry.
Colloquium, defensio: 1 day
At the colloquium in St. Gallen, you will defend your work against critical scrutiny.
Implementation and award ceremony
Final event with personal master plan and award of the SGBS Certified Marketing Expert St. Gallen.
Participants
Specialists and managers from marketing and marketing-related areas who need practical marketing knowledge and want to demonstrate their skills with the SGBS Certified Marketing Expert St. Gallen.
Admission
Top performers from all areas with at least 3 years of practical experience.
Topics
Individual competence analysis
What major challenges does the future hold? What does this mean for your personal skills?
St. Gallen management approach
Tasks, instruments and results of effective marketing as part of holistic management.
Successful marketing
From market analysis to market success. The building blocks of classic and digital marketing. sgbs.com/e97
Innovation and new business
Business development to secure growth and success. sgbs.com/e57
General Management & Strategy
Two success factors in corporate management: holistic thinking and the best possible strategy. sgbs.com/e21
Leadership & Personality
Leadership skills and leadership in challenging situations. sgbs.com/e52
Master plan, award of certificate
Implementation workshop at our campus in St. Gallen. Followed by the awarding of the SGBS Certified Marketing Expert St. Gallen certificate from St. Gallen Business School.
General Information
Registration, administration, admission
Office
St. Gallen Business School
St. Gallen Practical Studies
Rosenbergstrasse 36
CH-9000 St. Gallen
Phone: +41 71 225 40 80
Internet: www.sgbs.com/practicalstudies
E-Mail: practicalstudies@sgbs.com
Study advice, Registration
Our study directors are available to provide you with detailed information and answer questions about admission to the individual degree programs by phone or in person. Registration takes place online at www.sgbs.com/practicalstudies .
Approval procedure
Before you submit your written application, you are welcome to speak to one of our directors of studies by phone to clarify whether the requirements for admission are met. To register, use the registration card in the brochure or register online at www.sgbs.ch. You will then receive an application form, which you must fill out and submit to the director of studies in our office. After you submit your application, you will be informed in writing of the decision on definitive admission and the next steps within a few days.
Study plan and start of studies
The start of the course is the day of written confirmation of definitive admission. After that, the individual study plan is drawn up. We will provide you with working documents and electronic tools, which you fill out and return to us. In a subsequent telephone conversation, we will then clarify which special skills and learning in-depths you want to acquire or achieve with the ‘St. Gallen Practical Study for Managers’. From this, we will develop the individual study plan with you, including all the activities, studies and seminar modules, project work, colloquium, as well as the dates and locations. The individual scheduling situation will be taken into account - as far as the study regulations allow.
Tuition fee
The tuition fee (plus statutory VAT) includes the costs for the study modules in St. Gallen, seminar attendance, colloquiums, electronic seminar documents, assessment of project work and ongoing support. Not included are all hotel services (accommodation, meals, daily rates for hotels or seminar centers) that are incurred as part of the seminar and colloquium attendance. These are to be paid directly by the participants at the respective event location. The tuition fee can be paid in 2 or 3 installments.
All tuition fees can be charged and paid in euros at the current daily rate upon request.
Hotels, Seminar Centers
Some of the seminars and colloquia take place directly on site at the St. Gallen Business School or in hotels carefully selected by us. Participants benefit from seminar package. Hotel reservations are made by the participants themselves. You will receive detailed hotel information with the registration confirmation. The hotels invoice participants individually. The daily flat rate for the conference centers in St. Gallen, London and Boston is invoiced to participants in advance by the St. Gallen Business School and forwarded to the conference center.
Rebookings of Seminar-Modules
Rebookings of individual seminars, colloquia and study modules are possible up to 3 times in total, each up to 4 weeks before the corresponding date, without a rebooking fee. From the 4th rebooking, a rebooking fee of CHF 400.- per rebooking is due. The Certified Experts degree should normally be completed within 9 - 12 months; in justified exceptional cases, the study period can be extended by a maximum of 6 months. Services not completed and claimed by then expire without compensation. At the St. Gallen Management Schools, a study period of 9 - 18 months should normally be aimed for; in justified exceptional cases, the study period can be extended by a maximum of 9 months. Services not completed and claimed by then expire without compensation.
Withdrawal, cancellation, annulment of the Study Program
Cancellation of a registration is possible free of charge up to 2 months before the start of the Study Program. If you withdraw between 2 months before the start of the course and 2 months after the start of the course, you must pay the first instalment (33% of the tuition fee). If you withdraw between 2 months and 5 months after the start of the course, you must also pay the second instalment (33% of the tuition fee). If you withdraw more than5 months after the start of the course, you must pay the full tuition fee. The start of the program begins either with the development of the individual study plan (in the Certified Expert line) or with the 4-day start seminar in St. Gallen on the topic of the holistic St. Gallen management approach ( St. Gallen Schools, St. Gallen Certificate Programs).
Awarding of the Certified Expert St. Gallen or final certificate
The awards ceremony takes place as part of a final module in St. Gallen.
Cancellation insurance
We recommend that you take out cancellation insurance with your insurance company to cover cancellation costs due to illness and other events.
Internet – Download
You have the option of viewing our entire seminar and study program or downloading it to your computer at www.sgbs.com/downloads .
Upgrade to academic studies
At www.sgbs.com/upgrade you will find a description of the upgrade from the St. Gallen practical course to the academic course. As a graduate of the SGBS Certified Executive Management Expert, you can, under certain conditions, apply for an accredited Executive MBA in General Management course, which can be completed in a further 1 to 2 semesters while working. We would be happy to inform you about the separate admission and study requirements for these academic programs EMBA Executive MBA.