Welcome to the website of the St. Gallen Business School (SGBS). We are a company under swiss law (AG), part of the independent and privat St. Gallen Group of Business Schools, 9000 St. Gallen. The protection of your personal data is very important to us. This privacy policy informs you about the rights you have and how we handle your personal data.

1. Information about us

The St. Gallen Business School is one of the leading providers of management training and continuing education in the German-speaking world for upper and middle management. We are internationally networked with other business schools and institutions. We operate various websites, all of which are subject to this privacy policy. See the imprint of the respective websites. You can reach us at the following email address: seminare(at)sgbs.com

At SGBS there is a responsible body that is responsible for protecting your personal data. If you have any questions about processing, your rights or the data protection declaration, please contact our data protection officer, who will be happy to assist you.

You can reach him at seminare@sgbs.com.

2. The collection and processing of data when visiting our websites

What data is collected when you visit our websites, how, on what legal basis and for what purposes is it processed and what options do you have to control and delete this collection and processing according to your wishes?

Log files – recorded data

Data that is collected

When you visit our websites, your browser automatically transmits the following

Data:

• Your IP address
• The website from which you come to us,
• The websites you access via our site
• The pages you click on
• The time of the page view
• The name of your Internet Service Provider
• Your browser type and version
• The operating system of your device
• The date and duration of the visit.

Purposes of data processing

In order to deliver our website to your computer and to provide the website’s functions, the above data needs to be temporarily stored. This also enables us to obtain statistical information about how our websites are used by visitors. We collect data in order to secure our information technology systems and to track unauthorized access or misuse.

GDPR as legal basis

We temporarily store this data on the basis of legitimate interests in accordance with Art. 6 (1) f GDPR. This legitimate interest consists in achieving the purposes described above.

Duration and control options for data storage

If the data is no longer required to achieve the purpose, it will be deleted. Log files are deleted after 90 days at the latest.

3. Cookies and targeting technologies

Data that is collected

Cookies are small text files that are stored on your device. When you visit our websites, such cookies are set. They usually contain a sequence of characters, the cookieID. With this cookieID, we can identify your browser when you visit our websites again. We also use tags. Tags are small code elements. They enable us to measure the behavior of our users and thus determine the success of advertising measures. Different cookies and tags are set to collect different data and process it pseudonymously. We use our own cookies as well as cookies from other providers (third-party cookies).

Purposes of data processing

The cookies we use are used for data processing purposes as follows:

Technically necessary cookies: These are needed to provide the technical functions of the website.

Functionality cookies: They are used to make our websites more user-friendly.

and to ensure certain functionalities, e.g. storage of your login data

Analysis cookies and tags: These enable us to create evaluations and thus improve the quality

to improve our websites and content that meets customer needs.

Advertising cookies and retargeting technologies: Thanks to these, we can offer you precisely those offers

and offer knowledge modules that correspond to your needs profile or search behavior.

This also includes us changing our websites to suit your needs and informing you on

different websites with personalized advertising that matches your presumed

needs.

GDPR as legal basis

We use technically necessary cookies and functionality cookies on the basis of legitimate

interests (Art. 6 para. 1 f GDPR), whereby our legitimate interest lies in the functioning of our

websites and their optimal usability.

We use analysis cookies and advertising cookies as well as tags and retargeting technologies on the

Basis of legitimate interests (Art. 6 para. 1 f GDPR, Recital 47). Our legitimate

Our interest is to tailor our websites to the needs and wishes of our customers

to align.

Duration and control options for data storage

Some of the cookies we use, called session cookies, are deleted after you close your

browser. We also use cookies that are permanently stored on your device

remain so that we can recognize your browser and you (persistent cookies).

If you wish, you can delete cookies in your browser, prevent cookies from being saved

deactivate them completely or allow certain cookies only selectively. However, this may

Limit the functionality of our websites.

4. Cookie and tracking technologies used by Google

Data collected Google Analytics

Google Analytics is a web analysis service provided by Google Inc., Amphitheatre Parkway, Mountain View,

CA 94043, USA (“Google”). We use this on our websites. Google Analytics uses

Cookies on your device. These enable us to evaluate your use of our websites.

For this purpose, Google collects data that allows your browser to be uniquely identified and

provides information about when and how often you have visited our websites, how your

Length of stay and what clicks and actions you performed on our websites

(more information here [http://www.google.de/policies/technologies/types/]).

We use Google Analytics with the inclusion of the code

"get._anonymizeIP();", This allows Google to use your IP address within the EU and the

European Economic Area in order to make an anonymized evaluation.

However, the full IP address may be transmitted to a Google server in the USA,

then shortened in the USA, mixed with other data by Google and stored in the USA

In order to comply with data protection standards, Google undergoes certification

under the EU-US Privacy Shield. Google transfers data to third parties if consent is given

this is necessary for legal reasons or third parties process this data on behalf of

Google process.

Google Remarketing and DoubleClick

We use Google Remarketing and Google Double Click. The cookies set enable

Evaluations of the way you use our websites. They enable your

Browser to recognize you again when you visit pages that belong to the Google advertising network.

Google uses the Google Analytics tracking code to identify which websites

you have visited and which advertisements you have clicked on and provides us with evaluations

Disposal.

Google AdWords Conversion Tracking

We also use Google AdWords Conversion Tracking. Cookies are set that enable us

enable you to see what happens after you interact with an ad.

Google Tag Manager

The Google Tag Manager helps us set and manage tags.

Google reCAPTCHA: To restrict bots and robots from accessing our websites

we use Google’s reCAPTCHA service on various forms. Google records

to determine whether a human or a machine is accessing our websites.

include your IP address, the language set in your browser, the user agent of the browser

and installed browser plug-ins.

Purposes of data processing

Google Analytics: Google uses the data collected via Google Analytics on our behalf,

evaluates the use of our websites, provides us with reports on user activities

our websites and much more.

Google Remarketing and Double Click: We use this technology to track your interest in

our offers by previously visiting websites with similar

service offering. This results in advertising offers from us to you on

different websites.

Google AdWords Conversion Tracking: We use this technology to tailor our offers to

To improve them according to needs.

Google Tag Manager: With this service we create tags on our website and

use and manage their findings.

Google reCAPTCHA: With this service we protect our technical systems from flooding

through robot-indexed usage.

YouTube: We use YouTube to show videos about our services on our websites.

integrate.

GDPR as legal basis

We use the Google products described on the basis of legitimate interests (Art. 6 para.

1 f GDPR). Our legitimate interests lie in optimally identifying your needs and

To be able to bring you exactly the right offers.

We use Google reCAPTCHA on the basis of legitimate interests (Art. 6 Para. 1 f GDPR).

Our legitimate interest lies in protecting our technical systems from robot attacks

and not to be flooded with spam.

Duration and control options for data storage

Data stored via Google functions is stored and periodically

deleted. By setting your browser accordingly, you can prevent the storage of

Block cookies.

If you have installed the browser add-ons available under the link [https://tools.google.com/dlpage/gaoptout?hl=de]

By downloading and installing Google Analytics, you can prevent the collection and processing of data by Google

impede.

Google Dynamic Remarketing and Double Click as well as Google AdWords Conversion Tracking: You

can object to the storage of cookies and the associated data processing, in

which you can use your advertising settings [http://www.google.com/ads/preferences/html/opt-out.html]

deactivate personalized advertising. You can prevent the use of cookies by third parties

via the Network Advertising Initiative deactivation website

[http://optout.networkadvertising.org/#/]. Alternatively, you can

by installing a browser plug-in [https://www.google.com/settings/u/0/ads/plugin?hl=de]

However, this may limit the functionality of our websites. Further

Information can be found in the Google privacy policy. [LINK:

www.google.de/intl/de/policies/privacy/].

5. Microsoft

Data that is collected

Bing Universal Event Tracking: Bing Universal Event Tracking (“UET”) is a service of Microsoft

Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). We use

this to come to our websites via advertisements on Bing Ads. In doing so, your

A cookie is placed on your computer. A UET tag (code) built into our websites allows

to store pseudonymized data about the use of the website. This allows us to show

what actions you take after clicking on an ad on Bing Ads on our websites

In addition, Microsoft can use so-called cross-device tracking to

tracking your usage behavior across different devices. The resulting

Information is transferred to a Microsoft server in the USA. Microsoft is under the

EU-US Privacy Shield certified.

Bing Webmaster Tools: Microsoft’s Bing Webmaster Tools store cookies and so-called

Beacons on your computer. These invisible graphics can be used to register whether a

website was accessed or not.

Purposes of data processing:

Bing Universal Event Tracking: Thanks to UET we can track your activities on our websites

track if you came to our websites via ads from Bing Ads.

This allows us to continuously adapt our offering to the needs of users and, thanks to

Cross-device tracking, personalized advertising.

Bing Webmaster Tools: With this tool, Microsoft provides its Bing services and

enables and optimize search results.

Legal basis:

We use the Bing tracking tools if you have given your consent. Your consent

We collect data when you visit websites that use the Bing Tracking Tool, via the

Cookie banner at the bottom of the relevant websites.

Duration and control options for data storage

Microsoft stores this data for a maximum of 180 days. You can prevent the collection and processing

of the data by deactivating the setting of cookies, using the link

[http://choice.microsoft.com/de-de/opt-out] . However, this may affect the functionality of our

websites. More information about Bing’s analytics services Bing

Ads[https://help.bingads.microsoft.com/#apex/3/de/53056/2 ]. More information on data protection

at Microsoft and Bing: Microsoft Privacy Policy [https://privacy.microsoft.com/de-

de/privacystatement].

6. Social Plugins

Data collected:

We use the following social plugins from social networks:

Facebook, by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”)

Twitter, from Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA (“Twitter”)

When you visit a website that contains such a plugin, your browser creates a direct

connection with the servers of the respective social network. Through this integration,

the social network data about which website you have visited, even if you do not

user profile or are not currently logged in. If you are logged in, Facebook can

visit to your Facebook account. If you interact with the plugins, the

corresponding information is transmitted to the social network and stored there. Your IP address

is stored in abbreviated form. The data collected is sent directly from your browser to a

The data is transmitted to the social network’s server in the USA and stored there.

Purposes of data processing:

The social plugins allow you to share website content on social networks.

Legal basis:

We use social plugins if you have consented to this. We obtain your consent from

When you access our websites, you can use the cookie banner at the bottom of the website.

Storage period and control options:

You can prevent the collection and processing of data by social networks by

prevent this by setting your browser accordingly.

If you do not want social networks to share the data collected through our websites

directly assign to your user profile, you must log in before visiting our websites

For more information, see Facebook’s privacy policy

[https://www.facebook.com/about/privacy], Twitter [https://twitter.com/privacy].

7. Data collection when contacting, requesting, ordering, opening an account

What data is collected when you perform one or more of the following actions and

how do we deal with it?

A: contact us

B: Buy product online, place order

C. Open an account

Data that is collected

Data that you communicate to us and that is transferred from your browser to our server by

You use a contact form, submit a project request or contact us via email

This includes your contact details, your personal details such as name and

First name, your email address, your wishes and reasons for contacting us.

Purposes of data processing:

Our own customer administration or, if necessary, externally commissioned service providers record

this information in order to process your requests optimally.

GDPR as legal basis:

The collection of this data takes place within the framework of the preparation of offers, quotations,

Offers and information within the framework of the Data Protection Regulation (Art. 6 Para. 1 f GDPR)

Storage period:

The duration of storage of your data will depend on the specific processing purpose, a

any warranty or compliance with statutory retention periods

adjusted.

7. Data collection for newsletters, games, self-tests, seminar registration

Data that is collected

If you order a newsletter from us or complete a game or a self-test, then

we collect the data you provide to us. This includes, for example, your name and email address.

Address.

Depending on the programming of our games and self-tests, these use tracking technologies that

to collect data on the opening of emails and to recognize which links you click on.

Purposes of data processing

We process this data so that we can send you the newsletter or give you access to

an online game or online self-test.

We also use data that shows us which topics are of particular interest to you.

We will then use this information to send you emails, improve the quality

of our services and sometimes combine these with tracking or profiling findings.

Legal basis:

If you sign up for one of our newsletters, one of our games or one of our online

self-tests, we process your data. With your consent, we will inform

You will then be informed by email about the topics that interest you most. We work

according to the double opt-in principle. So if you subscribe to a newsletter, a game or

or order a self-test, you will receive an email from us with a confirmation and a

Click to register. Only when you click on this link will you be on our

Newsletter list saved.

After registering for a themed newsletter, a game or a self-test, we process

Your data with your consent to inform you by electronic mail about the selected topics

and to contact you with advertising. We work according to the double opt-in principle,

ie if you order a topic newsletter on our website, we will send you a

You will receive a confirmation email with a registration link. Only when you click on this link,

You on our newsletter list.

If we receive your email address in connection with the sale of a product (e.g. a

registration for one of our seminars), we will use this to send you, on the basis of legitimate

Interests (Art. 6 f GDPR) to provide you with information about similar services and products. Our legitimate interest is to then contact you directly with advertising offers

to address.

Duration of data storage

We store your data for as long as we need it for the specific processing purpose.

8. Your rights – and how you can exercise them

A. Revocation of your consent

Consents that you have given us regarding the processing of your personal

You can revoke your consent to our data. The revocation is valid for the future, but has no effect on the

data processing carried out without your consent, which will continue until your revocation is processed

has taken place, provided that there is a legal basis for permission to do so.

B. Additional rights of data subjects

According to Articles 15 to 21 and 77 of the EU General Data Protection Regulation (GDPR),

If the legal requirements are met, the data subject has the following rights:

Information:

You have the right to obtain information from us at any time about which of your

personal data we process in what manner, whereby you can obtain a copy of that

You can request data that we store about you personally, in accordance with Art. 15 GDPR.

Correction:

If we store incorrect personal data about you, you can request correction

and/or completion of this personal data in accordance with Art. 16 GDPR.

Deletion:

Some of your personal data are exempt from deletion because we need them for the

normal business operations in connection with your seminar registrations, the use of

our services over time for the execution and processing of contracts, in

In connection with legal claims or for statutory or contractual retention obligations

pursuant to Art. 17 GDPR.

Restriction of processing:

According to Art. 18 GDPR, under certain conditions you can request a severely restricted

processing of your personal data, e.g. if the processing violates valid

It violates the law if you have objected if the data is, in your opinion, incorrect.

Objection to data processing:

You can object to the processing of your personal data for direct marketing purposes at any time

If there are special reasons, you can also object to those data processing

which are based on a legitimate interest. See Art. 21 GDPR.

Data portability:

According to Art. 20 GDPR, you have the right to receive the data you have made available to us, which we process on

Based on your consent or to fulfill contracts and our obligation to perform

process, in a common, machine-readable, technically feasible standard format

and to request direct transmission of this data to third parties.

9. Accessibility, contact

You can assert your rights with:

St.Gallen Business School AG

Data Protection Officer

Rosenbergstr. 36

CH – 9000 St.Gallen

E-Mail: seminare@sgbs.com

Do you want to consent to data processing through cookies and tracking technologies

you can do so through the respective settings in your browser or by

You revoke the opt-out options.

If you wish to revoke your consent to receive the newsletter, you can do so at any time

by clicking on the respective link in each newsletter.

10. Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with the competent data protection supervisory authority at any time

to insert.

Please note that as a Swiss organization we are subject to Swiss law, as a provider

However, in the EU area, the GDPR must be observed.

Issue: 10 November 2020

Contact: seminare(at)sgbs.com

Phone +41 71 225 40 80

St. Gallen Business School AG

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