Concept

Changing markets, new technologies and new rules of the game are changing the success mechanisms of corporate management. Executives are challenged, innovative new concepts and their effective implementation are needed.

This is where the seminar comes in: Using the St. Gallen management approach, it conveys the essence of the management knowledge that is indispensable today. It presents the most important, tried-and-tested topics of modern management in a practical and implementation-oriented way.

Digital Business

It draws on the latest management practices and digital business models as well as proven management expertise.

Speakers and methodology

The experienced speakers meet the highest standards and represent the latest state of management knowledge from a theoretical and practical perspective.

The seminar content is based on the holistic, integrated St. Gallen management theory of Prof. Dr. Dres. h.c. Knut Bleicher, former Chairman of the Advisory Board of the St. Gallen Business School.

Topics at a glance

What is the difference between good and bad management?
Which current management concepts have proven successful for companies?
What impact does the "digital economy" have on our industry and our business model?
How can major gaps in market performance be identified and turned into market share gains?
How to deal with digital attackers?
What hurdles need to be removed in order to achieve the full performance potential of employees and manage change processes quickly?
What are the dos and don'ts of my leadership and communication behavior?
Which key figures do executives use to manage their business?
How is the profit potential of the business recognized and realized?
What is needed for decisive implementation?

Target Group

The seminar is aimed at managers who are unable to attend a longer course but who still want to keep up to date with the latest management knowledge:

Senior managers who want to gain a comprehensive overview of the latest opportunities for holistic corporate management.
Division, business unit and profit center managers who are looking for practical implementation options in their area of responsibility.
Managers of central functions who perform important design and development tasks.
Specialists who want to acquire knowledge to improve performance in their area from a holistic perspective.

Topics

Management concepts you need to know

Management concepts of today: Increasing competition and digitalization as triggers
St. Gallen management approach: The network of holistic corporate management
The changing image of companies and people: The productivity paradox – effective Leadership
Dealing with complexity
Economies of scale: Where are they important, where are they not?
Methodological principles of general management, best practices in application

Learning from the excellence of others: utilizing discontinuities and new business models

Understanding the business: Are our industry structures changing?
Understanding the competition: What makes digital attackers so dangerous?
Imitate the best: Those who do not adapt business models are taking high risks

Strategic leadership and digital attackers

Focus on customer value: building market and needs-oriented corporate culture
Analyzing the success factors for success in the market
Instruments for expanding sales and market share - practical experience from fast-growing companies
Search fields for the creation of customer problem-oriented products: Classic or digital?
Competition of competencies: Evaluation of own core competencies and potentials of network organizations

Strategic marketing decisions

Strategic segmentation of customers and markets to dynamize and secure markets
Digital marketing and online marketing: strategic course corrections in customer approach, customer care and sales concept

Business Development

Using new technologies to create new markets
Digital growth leaps

Structure & process management

Disruptive technologies that require identity and business process redesign
Structural design and capability development: How the company is divided into business areas and business units
Don't overdo lean management: If you are too lean, you damage growth.

Leadership & Communication

The potential of truly self-organizing teams: What role does the boss play?
Developing and promoting leadership - What is different today?
The key factors of social competence
Multiplying the effectiveness of your own management power
Change management: proven and new approaches
Putting your own communication behavior to the test: Dos & Don'ts.
Effective implementation: How managers go about convincing employees to implement necessary change

Cost & revenue management

The decisive "value drivers" for the integrated management of profitability: Where do we have the greatest untapped potential?
How can we continuously and sustainably increase company value?
Effective controlling tools for practitioners: modern financial management for executives in a nutshell
Benchmarking used correctly: How do I learn from the best?
Achieving cash flow, profitability and cost targets

General Information

Administrative Information

St. Gallen Business School
Rosenbergstrasse 36
CH-9000 St. Gallen
Phone +41 71 225 40 80
E-Mail seminars@sgbs.com
Internet www.sgbs.com

Registration

We are happy to accept your registration or application for a management seminar or program by email, post or internet.

After receiving your registration, we will send you:
- confirmation of your registration with invoice
- information on the schedule, hotel/conference center and arrival
- the room reservation form for your hotel booking
If the seminar is already fully booked, you will be informed immediately.

Information about the seminar hotels

Further information about our seminar centres and hotels can be found on the Internet: www.sgbs.com/hotel

Course fee, Hotel costs, Topics

The course fee (plus VAT, depending in which country the seminar takes place) includes includes tuition and all course material. Participants will download the seminar materials electronically from our download center shortly before the seminar. We will send you an email with a link to download them. The course fee does not include any hotel services such as overnight accommodation, breakfast, meals and the daily flat rate for the hotel or conference center. Participants must pay these directly to the hotel. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

Participants are of course free to stay overnight outside the seminar hotel. In this case, you pay only the daily flat rate charged by the hotel/conference center directly to the hotel or conference center.

The course fee is charged after registration and must be transferred no later than 6 weeks before the start of the seminar. We reserve the right to make minor changes to topics, the sequence of topics and speakers.

We as organizers have the right to move a seminar to our study center in St. Gallen for valid reasons without this justifying cancellation of registration.

Cooperation, Questionnaire

Some of our seminars are held in cooperation with other renowned institutions. The respective event partner records customer satisfaction at the end of the seminar and forwards the evaluation to the cooperation partner.

Certificate

You will receive a course certificate upon completion of the course, or in the case of a multi-part program, during the last part of the program.

Change of Booking, Postponement

A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed:

If you rebook a booked seminar or part of a seminar up to 3 months before the start, we charge a rebooking fee of CHF 400 plus VAT. If you rebook between 6 weeks and 3 months before the start of the seminar, 20% of the fees for the rebooked event must be paid. If you rebook less than 6 weeks before the start, 40% of the fee is due. If you rebook less than 2 weeks before the start of the seminar, 80% of the fee is due. In case of a later re-scheduling the entire seminar fee is forfeited. If you do not show up, the fee is forfeited without compensation. Seminars and parts of seminars not attended are forfeited.

When rebooking, there may be program changes/adjustments and overlaps. This does not entitle you to a partial refund of the seminar fee.

Cancellation, Withdrawal

Cancellation of registration (withdrawal or cancellation) is possible free of charge up to 3 months before the start of the seminar. If you cancel between 3 months and 6 weeks before the start of the seminar, 40% of the seminar fee plus VAT will be charged.

Alternatively, a replacement participant can be provided up to 14 days before the start of the seminar against payment of the rebooking fee of CHF 700 plus VAT, in accordance with the target group description.

The full seminar fee will be charged if the cancellation is made less than 30 working days before the start of the seminar.

Seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice until 2 weeks before the seminar start, without being liable for compensation for any resulting consequences.

We recommend that you either take out cancellation insurance or book your flight and hotel with a free right of withdrawal up to 10 days before the start of the seminar.

Postponement in case of danger, pandemic

We treat rebookings made due to a pandemic or an acute danger situation (terror, war) with great goodwill: We waive the usual rebooking fees. Due to the extended rebooking option, the above-mentioned “free cancellation up to 3 months before the start of the seminar” does not apply. The seminar fee, if not already paid, remains due with the value date stated in the invoice.

Dangerous situations include events such as an epidemic, a pandemic, disasters, serious political or social upheavals that pose a danger to the participants that should reasonably be avoided by postponing the event. A postponement for such reasons by St. Gallen Business School does not entitle the participant to cancel the booked seminar or program.

Insurance, Liability, Price Changes

We recommend that you take out seminar cancellation insurance with your insurance company to cover cancellation costs due to illness and other events.

Any other damage that could be directly or indirectly related to the seminar attendance, whether from accident, illness, liability, theft, cancellation of the seminar by the organizer or damage resulting from the application of the management knowledge imparted by the participants or the company commissioned by us, must also be insured or covered. We exclude any liability.

Swiss law applies and the place of jurisdiction is St. Gallen.

With the publication of a new brochure, all previous information regarding content, speakers and prices become invalid.

Valid from: 1 June 2024

St. Gallen
Business School

General Management Program – Strategy. Finance. Leadership.