Concept
Good and clever strategies aim to help the company achieve profitability that is well above the industry average or to secure it as sustainably as possible. However, the closer you get to this goal, the more difficult it becomes to maintain this position, because: It is in the nature of the market economy that imitators and competitors push into those markets that allow for particularly high profitability and return on investment. For the strategist, this means building up positions that are not too easy to copy and promise lasting competitive advantages. For the financial expert, this means that an excellent earnings situation does not necessarily mean a successful future; on the contrary: the more profitable a business, the more difficult it is to maintain this position in the long term. A company's strategy and financial policy are therefore closely linked and must be managed together.
In this program, we show how both work: Professional strategic management and far-sighted and successful financial management at the same time.
Participants
- Managers at the interface between strategic concepts and financial consequences.
- Managers of business divisions and business units.
- Decision-makers from large divisions with responsibility for results.
Benefits
Participants in this program are looking for concentrated, up-to-date knowledge on strategic management and financial management. They are looking for impulses and ideas for their own strategies that lead to above-average financial results.
Financial excellence
Those responsible for strategy and finance must work closely together: Both together can steer the company towards financial excellence. First through the right corporate strategy, combined with leadership and transformation expertise. Then through the right financial decisions.
Topics
- Incorporating scenarios and trends into strategic thinking
- Strategic analysis: Is it enough to carry on as before?
- If yes: How to grow profitably, how to expand the core business, where to optimize?
- If not: Identify the need for change, precisely map the need for action
- Ways to secure the future and their consequences for financial management
- Corporate strategy: Developing the corporate strategy
- Develop the strategic concepts for each portfolio category
- Where to invest, where to harvest?
- The contribution of the functional areas to the company's success
- Positioning the company on the right path into the future
- Ensuring growth, profitability and company value
- Boost EBIT, cash flow and return on equity by leaps and bounds
- Financial management: making and implementing the right decisions
- Controlling: keeping financial development under control